Under Armour Design Project
I set out to use my design skills to create a vehicle wrap that highlights Under Armour’s community outreach efforts. In that process, I discovered Project Rampart, a powerful partnership with Baltimore City Schools aimed at supporting the growth of student-athletes.
Project Rampart is based in Baltimore, so I wanted to include the Maryland flag. I also included some statistics about the students that Project Rampart has impacted for the public to read.
I wanted this design to tell the story of a program that deserves a louder voice. Initiatives like Project Rampart have the power to shape young athletes; not just in sport, but in life. Sports teach discipline, resilience, and the value of a positive environment. While this project supports the community, it also presents a unique opportunity for Under Armour. Athletes are creatures of habit; whether it’s gear or game-day rituals, brand loyalty often begins early. Introducing Under Armour at the youth level builds familiarity and trust that can carry through high school, college, pro sports, and beyond.
